Connect with customers on the channel with the highest response rates.
SMS open rates average over 98%, so if you’re the person responsible for getting people into your website or app and keeping them aware of what’s happening there, you can’t ignore SMS messaging. SMS is a fantastic tool for organizing high-value campaigns that will encourage users to download apps or engage in websites. These campaigns affect the whole user lifecycle, from acquisition and activation to engagement and loyalty.
When your SMS messaging is integrated instead of siloed, you and your customers win — because who doesn’t want smarter messages that are thoughtfully orchestrated across all engagement channels and touchpoints?
Boasting a 98% open rate, SMS is perfect for boosting engagement and retention with targeted messages based on user behavior and interests. Offer your customers all the information they need in one convenient place. Braze makes it possible to easily send notifications related to order confirmations, shipping information, and more.