Search Engine Marketing (SEM)
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
SEM (search engine marketing) is a digital marketing strategy that aims to increase the online visibility of websites on the search engine results page (SERP). This usually comes in the form of search ads that you see above non-paid, or organic (SEO) results. This is a business model where marketers pay each time someone clicks their ad.